Email marketing software is a tool that allows businesses to build and manage their email lists, segment those lists to target email sends, and monitor subscriber responses.
These email marketing tools can be used to design and build customized emails, either using HTML and CSS or via easy-to-use WYSIWYG editors.
With so many Email marketing software on the market today, however, choosing the right option for your needs can be difficult. To help, we analyzed dozens of the leading providers and selected the best Email marketing software in 2023 based on pricing, ease of use, features, customer support and more.
Best & Most Used Email Marketing Software In Australia
Here are my top picks for the best Email Marketing Software for Australian Businesses, comparing each & uncovering the unique features each has to offer.
Let’s get started.
Best Overall
VYPER
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Introducing VYPER, your gateway to supercharge your email marketing campaigns. VYPER’s innovative software empowers marketers to create captivating email campaigns that drive engagement and conversions.
With a suite of interactive tools, such as contests, giveaways, and viral content, VYPER helps you grow your email list organically and nurture your subscribers effectively.
Leave generic email marketing behind and embrace a platform that fosters authentic audience connections. Elevate your email marketing strategy with VYPER and unlock the potential for viral growth and remarkable results. Welcome to the future of email marketing.
Best for Membership Associations
ReachMail
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ReachMail is a robust email marketing software that empowers businesses of all sizes to create, send, and analyze highly effective email campaigns.
With its user-friendly interface, customizable templates, and advanced automation features, ReachMail helps you engage your audience, build lasting relationships, and drive conversions.
Say goodbye to email marketing challenges and hello to a platform that delivers data-driven insights and measurable results. Elevate your email marketing strategy and unlock the full potential of your campaigns with ReachMail.
Best for Nonprofit Organizations
Ontraport
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Say hello to Ontraport, your comprehensive email marketing software that goes beyond the basics to supercharge your marketing efforts. Ontraport’s robust platform offers everything you need to create, automate, and optimize email campaigns with precision.
From personalized messaging and advanced automation to detailed analytics, it’s the ultimate toolkit for businesses looking to forge meaningful connections with their audience.
Say goodbye to email marketing guesswork and hello to a platform that empowers you to deliver the right message to the right people at the right time. Discover the transformative power of Ontraport and take your email marketing strategy to new heights.
Best for Managed service providers
GlassHive
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GlassHive is not your ordinary email marketing software; it’s a dynamic platform that helps businesses create, automate, and optimize their email campaigns with precision.
With an intuitive interface, robust analytics, and powerful automation tools, GlassHive empowers you to send the right message to the right audience at the right time.
Bid farewell to generic email outreach and embrace a platform that fosters deeper customer connections. Elevate your email marketing strategy with GlassHive and experience the buzz of remarkable engagement and conversions.
Best for SaaS (Software as a Service) Companies
Platformly
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Platformly, your all-in-one email marketing solution, is here to revolutionize your digital marketing efforts. With its powerful suite of tools, Platformly empowers businesses of all sizes to create, automate, and optimize email campaigns with ease.
Unlock the potential of data-driven marketing with precise segmentation, analytics, and personalized messaging.
Say goodbye to the complexities of email marketing and welcome a platform that streamlines your efforts, enhances customer engagement, and drives impressive results. Discover how Platformly can transform your email marketing game and propel your business to new heights.
Best for Creative Professionals
Flowdesk
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Meet Flodesk, your creative companion for email marketing excellence. Flodesk is not just email marketing software; it’s a platform designed to help you craft stunning, on-brand emails that captivate your audience.
With its user-friendly drag-and-drop editor and a library of beautiful templates, you can effortlessly create eye-catching campaigns. Personalize messages, segment your audience, and harness the power of automation to drive engagement and conversions.
Say goodbye to generic email marketing and hello to a world of limitless design possibilities with Flodesk. Elevate your email marketing strategy and leave a lasting impression on your subscribers with Flodesk by your side.
Best for Brick-and-Mortar Retailers
Marsello
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Standout Features
Introducing Marsello, your ultimate partner in email marketing success. Marsello is a cutting-edge email marketing software designed to elevate your business’s marketing efforts to new heights.
With its intuitive interface, powerful automation capabilities, and a range of customizable templates, Marsello empowers you to effortlessly connect with your customers, nurture leads, and drive conversions.
Say goodbye to generic email blasts and hello to tailored, data-driven campaigns that engage your audience like never before. Discover how Marsello can transform your email marketing strategy and help you unlock the full potential of your customer relationships.
Learn More About Email Marketing Software
What is Email Marketing Software ?
Email marketing software is a specialized digital tool designed to facilitate and optimize email marketing campaigns.
It enables businesses and marketers to create, send, and track email messages to a targeted audience. These software solutions typically offer features such as email template design, contact list management, automation, tracking and analytics, and A/B testing.
Email marketing software streamlines the process of reaching out to customers and prospects through email, helping businesses engage their audience, build brand loyalty, and drive conversions effectively.
How does an Email Marketing Software work ?
Email marketing software works by providing a platform for businesses to create, manage, and execute email marketing campaigns. Users start by importing or building an email list, then design and customize email templates or messages.
They can schedule emails for delivery and often utilize automation to send personalized messages at specific times or triggered by user actions. The software tracks email open rates, click-through rates, and other metrics, offering valuable insights to improve future campaigns.
It also helps manage unsubscribes and ensures compliance with email marketing regulations. Ultimately, email marketing software streamlines the process of reaching and engaging an audience through email, making it an efficient and data-driven marketing tool.
Key Features of Email Marketing Software
- Email Campaign Creation: The ability to design and customize email templates or create emails from scratch, often with a user-friendly drag-and-drop editor.
- Contact List Management: Tools for importing, organizing, and segmenting email subscriber lists to target specific audiences effectively.
- Automation: The capability to set up automated email sequences, including welcome emails, drip campaigns, and triggered responses based on subscriber actions.
- Personalization: Options to tailor email content with recipient names, personalized recommendations, and dynamic content to increase engagement.
- A/B Testing: The ability to conduct split tests on different email elements (subject lines, content, images) to determine what resonates best with the audience.
- Scheduling: The option to schedule emails for delivery at specific times or dates to maximize open and click-through rates.
- Analytics and Reporting: Tracking and reporting tools to monitor email campaign performance, including metrics like open rates, click-through rates, conversion rates, and more.
Benefits of using Email Marketing Software
- Efficiency: Email marketing software streamlines the process of creating, sending, and managing email campaigns, saving time and effort compared to manual email outreach.
- Automation: It allows for the automation of email sequences, enabling personalized and timely communication with subscribers based on their actions, preferences, and behaviors.
- Targeted Marketing: Email marketing software facilitates list segmentation, enabling businesses to send highly targeted messages to specific groups of subscribers, increasing the relevance and impact of their campaigns.
- Improved Engagement: Personalization, A/B testing, and analytics tools help optimize email content and design, leading to higher open rates, click-through rates, and overall engagement with recipients.
- Cost-Effective: Compared to traditional marketing channels, email marketing is cost-effective, and email marketing software often offers affordable pricing plans, making it accessible to businesses of all sizes.
- Analytics and Insights: Robust analytics and reporting features provide valuable data on campaign performance, allowing businesses to make data-driven decisions and refine their strategies over time.
- Increased Sales and Conversions: Well-crafted email campaigns can drive sales, conversions, and revenue by nurturing leads and guiding prospects through the sales funnel.
Who Uses Email Marketing Software ?
- Marketing Professionals: Marketing teams and professionals in businesses of all sizes use email marketing software to create and manage email campaigns, track performance metrics, and analyze results.
- E-commerce Businesses: Online retailers and e-commerce companies utilize email marketing software to send product promotions, discounts, order confirmations, and abandoned cart recovery emails to boost sales.
- B2B Companies: Business-to-business (B2B) organizations use email marketing to nurture leads, share industry insights, and promote their products or services to other businesses.
- Nonprofit Organizations: Nonprofits employ email marketing to raise awareness, solicit donations, share updates, and engage with supporters and volunteers.
- Content Creators: Bloggers, YouTubers, and podcasters leverage email marketing to notify subscribers of new content, share newsletters, and build a loyal audience.
- Event Planners: Event organizers use email marketing software to promote events, send invitations, and provide event updates and logistics to attendees.
- Educational Institutions: Schools, universities, and training centers use email marketing to communicate with students, parents, alumni, and prospective students.
Trends of Email Marketing Software
- Personalization at Scale: Personalization is becoming more advanced, with email marketing software leveraging AI and machine learning to deliver highly personalized content and product recommendations to individual subscribers.
- Interactive Emails: Interactive elements like surveys, quizzes, and gamified content are increasingly used in emails to boost engagement and encourage subscribers to interact with the email.
- AI-Powered Email Marketing: Artificial intelligence is being used to optimize email campaigns through predictive analytics, automated send-time optimization, and content generation.
- Mobile Optimization: With a growing number of users accessing emails on mobile devices, email marketing software emphasizes mobile-responsive design and mobile-specific content.
- Segmentation and Automation: Advanced segmentation and automated email workflows are becoming more common to send highly targeted and timely messages based on subscriber behavior and preferences.
- User-Generated Content (UGC): Brands are encouraging customers to generate content (reviews, testimonials, social media posts) and incorporating UGC into their email campaigns for authenticity and trust-building.
