Best CRM Software In Canada – (Ranked & Reviewed)

Customer Relationship Management (CRM) software is designed to monitor and oversee customer interactions. It meticulously logs engagements involving a company, its potential clients, and its established patrons.

These CRM software solutions streamline pertinent customer details, including contact information, historical data, and transaction summaries, into a compact, real-time record.

However, choosing the right option for your needs can be difficult. To help, we analyzed dozens of the leading providers and selected the best CRM Software in 2023 based on pricing, ease of use, features, customer support and more.

Best & Most Used CRM In Canada

Here are my top picks for the best CRM Software for Canadian Businesses, comparing each & uncovering the unique features each has to offer.

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Best Overall


Try for free

Our Rating


Starting Price

$19.95 per user per month

Standout features

Lead management, Deal management
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on SalesNOW Website
SalesNow CRM Overview

SalesNow is a dynamic and innovative sales management platform that revolutionizes the way businesses drive revenue and build lasting customer relationships. 

Designed with cutting-edge technology and intuitive features, SalesNow empowers sales teams to streamline their processes, optimize sales strategies, and close deals faster. 

With real-time analytics and seamless integration, this platform equips businesses with the tools they need to stay ahead in today’s competitive market, making it an indispensable asset for any ambitious organization seeking exponential growth and success in sales.

Key Features
  • Contact management
  • Lead management
  • Deal management
  • Opportunity Tracking
  • Reporting
Pricing Plans
  • Basic: $19.95 per user per month
  • Standard: $29.95 per user per month
  • Professional: $49.95 per user per month
  • Enterprise: Contact SalesNow

Best for Marketing Teams

Zoho CRM

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Our Rating


Starting Price

$20 per user per month

Standout features

Lead Management, Process Management
Zoho CRM
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on Zoho Website
Zoho CRM Overview

Zoho CRM is a powerful and versatile customer relationship management platform designed to empower businesses of all sizes.

With its user-friendly interface and an array of innovative features, Zoho CRM simplifies and streamlines the entire customer relationship management process, from lead generation and contact management to sales automation and analytics.

Whether you’re a small startup looking to scale or an established enterprise seeking to optimize your customer interactions, Zoho CRM offers the tools and insights you need to build stronger, more profitable relationships with your customers.

Key Features
  • Lead Management
  • Process Management
  • Journey Orchestration
  • Predictive Sales
Pricing Plans
  • Standard : $20 per month
  • Professional : $35 per month
  • Enterprise : $50 per month
  • Ultimate : $65 per month

Best for Service-Based Businesses

Tracker CRM

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Our Rating


Starting Price

$25 per user per month

Standout features

Social Media Integration, Task Management
Tracker CRM
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on Tracker Website
Tracker CRM Overview

Tracker CRM is a revolutionary business management solution that transcends the boundaries of traditional customer relationship management systems. 

With its innovative approach, Tracker CRM empowers businesses to forge deep and authentic connections with their clients, allowing them to understand their needs on a profoundly personal level. 

Leveraging artificial intelligence and machine learning algorithms, this platform becomes a digital ally for businesses, navigating them through the complexities of sales, marketing, and customer support effortlessly.

Key Features
  • Lead Scoring
  • Social Media Integration
  • Task Management
  • Email Marketing
  • Marketing Automation
Pricing Plans
  • Starter: $25/user/month
  • Professional: $45/user/month
  • Enterprise: Contact Tracker

Best for Customer Support Teams


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Our Rating


Starting price

$0 per month

Standout features

Chat Integration, Workflow Automation
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On Missive Website
Missive CRM Overview

Missive CRM stands out in the world of customer relationship management systems for its remarkable adaptability and seamless integration of communication channels. 

With an intuitive user interface and an array of powerful features, Missive CRM enables businesses to effortlessly manage their interactions with customers and prospects. 

It effectively bridges the gap between teams, promoting collaboration and ensuring everyone is on the same page. 

  • Shared Inbox
  • Email Collaboration
  • Chat Integration
  • Workflow Automation
  • Team Collaboration
  • Free : $0 per user/month
  • Starter : $14 per user/month
  • Productive : $18 per user/month
  • Business : $26 per user/month

Best for Technology and Software Companies

Pipeliner CRM

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Our Rating


Starting price

$65 per month

Standout Features

Interaction Tracking, Email Marketing
Pipeliner CRM
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On Pipeliner Website
Pipeliner CRM Overview

Pipeliner CRM software is a powerful and innovative tool designed to revolutionize customer relationship management.

With its user-friendly interface, advanced automation features, and robust analytics capabilities, Pipeliner empowers businesses of all sizes to streamline their sales processes, nurture leads, and build lasting relationships with customers.

Whether you’re a small startup looking to scale or an established enterprise aiming to optimize your sales pipeline, Pipeliner CRM is your trusted partner in achieving sales excellence.

  • Interaction Tracking
  • Email Marketing
  • Territory Management
  • Workflow Management
  • Starter : $65 per user per month
  • Business : $85 per user per month
  • Enterprise : $115 per user per month
  • Unlimited : $150 per user per month

Learn More About CRM Software

What is CRM Software?

CRM, an abbreviation for customer relationship management, outlines the approach businesses adopt in handling their engagements with clients and potential customers.

This widely accepted understanding of the acronym remains the dominant concept.

However, in certain cases, CRM is also employed to signify customer retention management, encompassing software solutions and business methodologies alike.

How does a CRM work?

At the heart of a CRM system lies the essential function of gathering and organizing customer data, interactions, and communication channels into a cohesive platform.

This capability assists enterprises in skillfully managing and supervising customer interactions, sales opportunities, and marketing initiatives, leading to a more profound understanding of customer needs, increased engagement, and strengthened sales.

By providing a holistic perspective on customer relationships, a CRM empowers businesses to enhance both customer satisfaction and loyalty, while also optimizing their sales and marketing strategies.

Key Features of CRM Software

  • Contact Management: Organizes and stores customer contact information, interactions, and communication history for easy access and management.
  • Sales Automation: Streamlines the sales process by automating tasks like lead generation, opportunity tracking, and follow-up reminders, improving efficiency and sales productivity.
  • Marketing Automation: Facilitates targeted marketing campaigns, email marketing, and customer segmentation to nurture leads and drive customer engagement.
  • Customer Service and Support: Tracks and manages customer inquiries, complaints, and support tickets, ensuring timely and effective responses to enhance customer satisfaction.
  • Reporting and Analytics: Provides insights into customer behavior, sales performance, and marketing effectiveness, enabling data-driven decision-making and strategy optimization.
  • Integration Capabilities: Seamlessly integrates with other business systems, such as email, social media, and third-party applications, to consolidate data and streamline workflows.

Benefits of using CRM Software

  • Improved customer relationships: CRM software centralizes customer data, allowing businesses to understand their customers better. It helps track interactions, purchase history, preferences, and other relevant information, enabling personalized and more effective communication and engagement with customers.
  • Enhanced sales and marketing: CRM systems facilitate lead tracking, pipeline management, and automated marketing campaigns. This streamlines sales and marketing efforts, leading to more efficient lead conversions and increased sales revenue.
  • Increased productivity: CRM software automates various manual tasks, such as data entry, lead assignment, and follow-ups. This frees up time for employees to focus on more strategic and value-added activities, leading to increased productivity across the organization.
  • Better data organization and accessibility: With a centralized database, CRM software ensures that all customer-related information is stored in one place. This improves data organization and makes it easier for employees to access the information they need, leading to quicker and more informed decision-making.
  • Enhanced collaboration: CRM software enables teams from different departments, such as sales, marketing, and customer support, to collaborate more effectively. They can share information and work together seamlessly, ensuring a unified approach to customer interactions.

Who Uses CRM Software?

A significant portion of employees at a B2B enterprise frequently utilize a CRM system. The reason behind this is its role as a repository for customer details such as email addresses, job titles, social media profiles, and other crucial revenue-related information. However, the subsequent sections outline the specific teams that are likely to utilize CRM software more extensively:

Sales and Business Development Teams: Traditionally serving as a sales-oriented instrument, a CRM equips sales representatives and management with indispensable insights and information throughout the sales journey. Offering a comprehensive view of customers or prospects, CRMs empower sales teams to make more informed selling decisions. These tools enhance organization and simplify the process of tracking client information, thereby enabling salespeople to dedicate more attention to actual selling endeavors.

Business development representatives can initiate their interactions with prospects and document all notes and discussions within the CRM. This information can then be effortlessly transferred to a new sales account owner when the prospect is prepared for engagement or purchase. Sales representatives promptly gain access to the client’s history up to that point, enabling them to catch up swiftly without significant drain on time or resources.

Sales managers and leaders can also leverage the reporting and record-keeping capabilities of a CRM, obtaining insights into team members’ goal attainment, accounts at risk, and other pertinent metrics.

Marketing Teams: The synergy between successful sales and marketing teams is vital, and immersing themselves in the company’s CRM system assists marketers in better supporting their sales counterparts. A holistic view of each lead and opportunity informs marketing campaigns, furnishing marketers with a robust grasp of the sales pipeline and potential opportunities.

Within a CRM, contacts can be categorized based on their progress within the pipeline. This customer-centric perspective enables marketers to segment targets for tailored communications. Furthermore, as marketing endeavors to qualify leads, they can seamlessly transmit these leads and their scores directly into the CRM tool.

Customer Service Teams: Customer service and success teams can meticulously document their interactions with customers and prospects in the CRM, thus generating a comprehensive overview of the customer’s interactions across all departments within the company, extending beyond just sales. This grants every employee visibility into any issues or queries customers may have, facilitating interdepartmental communication to determine the appropriate personnel for potential follow-up. Certain CRM systems even integrate with help desk software, automatically syncing customer interactions with the CRM and eliminating the need for manual updates.

Trends of CRM Software

  • Enhanced AI and Automation: CRM systems are likely to incorporate more advanced artificial intelligence and automation capabilities to streamline processes, improve customer service, and provide personalized experiences.
  • Hyper-Personalization: Businesses might focus on delivering highly tailored experiences to customers, utilizing CRM data to understand individual preferences and needs.
  • Voice Technology Integration: With the rising popularity of voice-activated devices, CRM platforms might start integrating voice technology to enhance customer interactions and data entry.
  • Augmented Reality (AR) and Virtual Reality (VR) Integration: Some CRM applications may adopt AR and VR technologies to enhance customer experiences, especially in industries like retail and real estate.
  • Data Privacy and Security: As data protection becomes an even more critical concern, CRM systems may prioritize stringent security measures to safeguard customer information.

Related to CRM Software:

The Importance of Protecting Customer Data within CRM Systems

Steps to Successfully Implement CRM Software in Your Business

Haider Sayed
Haider Sayed

Haider Sayed is a Founder of A great place where people find both software & its reviews, so they can make the right choice for their business.