Best AI SEO Tools (Updated January 2024)

AI Search engine optimization (SEO) tools, or organic search marketing software, are designed to improve the ranking of websites in search engine results pages (SERPs) without paying the search engine provider for placement.

These tools provide SEO insights to companies through a variety of different features, helping identify the best strategies to improve a website’s search relevance.

With so many AI SEO Tools on the market today, however, choosing the right option for your needs can be difficult. To help, we analyzed dozens of the leading providers and selected the best AI SEO Tools in 2023 based on pricing, ease of use, features, customer support and more.

Best & Most Used AI SEO Tools

Here are my top picks for the best AI SEO Tools for Businesses, comparing each & uncovering the unique features each has to offer.

Let’s get started.

Best Overall


Try For Free

Our Rating


Starting price

$39 per month

Standout Features

Sentence rewriting, Plagiarism checker
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On Jasper Website
Jasper Overview

Introducing Jasper, your ultimate companion in the world of digital marketing and search engine optimization (SEO).

Jasper is a cutting-edge AI SEO tool that empowers businesses and digital marketers to elevate their online presence, increase organic traffic, and achieve higher search engine rankings.

With its advanced algorithms and data-driven insights, Jasper provides you with the tools and recommendations needed to optimize your website’s performance, outrank competitors, and stay ahead in the ever-evolving digital landscape. Say hello to Jasper, and say goodbye to the complexities of SEO.

  • Sentence rewriting
  • Plagiarism checker
  • Integration with Grammarly
  • Creator : $39 per month
  • Teams : $99 per month
  • Business : Contact Jasper

Best for


Try For Free

Our Rating


Starting price

$89 per month

Standout Features

Content Optimization, SERP Analyzer
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On Surfer Website
Surfer Overview

Meet Surfer, your trusted partner in the realm of AI-driven SEO tools. Surfer is a state-of-the-art platform designed to supercharge your digital marketing efforts and transform the way you approach search engine optimization.

Whether you’re an experienced SEO professional or just starting your online journey, Surfer’s robust suite of features, including on-page analysis, keyword research, and content optimization, will help you navigate the dynamic world of search engines with precision and finesse.

Welcome to a new era of SEO excellence with Surfer – where data-driven insights and intelligent recommendations are just a click away.

  • Content Optimization
  • SERP Analyzer
  • On-Page SEO Analysis
  • Essential : $89 per month
  • Advanced : $179 per month
  • Max : $299 per month
  • Enterprise : Contact Surfer

Best for Artists and Creatives


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Our Rating


Starting price

$129.95 per month

Standout Features

Page Audit, Backlink Analysis
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On Semrush Website
Semrush Overview

Introducing SEMrush, the cornerstone of AI-powered SEO tools that has been shaping the digital marketing landscape for over a decade.

SEMrush offers a comprehensive suite of features, making it an indispensable companion for businesses and marketers seeking to thrive in the online realm.

With its powerful keyword research, competitive analysis, and site audit capabilities, SEMrush equips you with the insights and strategies needed to enhance your website’s visibility, outperform competitors, and drive organic growth. Join the ranks of millions who have harnessed the potential of SEMrush to unlock the full potential of their digital presence.

  • Page Audit
  • Backlink Analysis
  • Content Editor
  • Pro : $129.95 per month
  • Guru : $249.95 per month
  • Business : $499.95 per month

Best for

Alli AI

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Our Rating


Starting price

$299 per month

Standout Features

Keyword research, Link building
Alli AI
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On Alli AI Website
Alli AI Overview

Meet Alli AI, your dedicated partner in the world of AI-driven SEO tools. Alli AI is an innovative platform that empowers businesses and digital marketers to achieve peak performance in search engine optimization.

With its cutting-edge algorithms and intuitive insights, Alli AI offers a comprehensive suite of features designed to boost your online presence, attract more organic traffic, and elevate your website’s search engine rankings.

Say hello to a brighter future for your online marketing efforts, as Alli AI takes the guesswork out of SEO and provides you with the tools and strategies you need to succeed. Welcome to a new era of SEO excellence with Alli AI.

  • Keyword research
  • Link building
  • Reporting
  • Consultant : $299 per month
  • Agency : $599 per month
  • Enterprise : $1199 per month

Best for


Try For Free

Our Rating


Starting price

$99 per month

Standout Features

Competitor analysis, Rank tracking
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On Ahrefs Website
Ahrefs Overview

Introducing Ahrefs, the cornerstone of AI-powered SEO tools that has revolutionized the world of digital marketing and search engine optimization. Ahrefs is an indispensable ally for businesses and marketers, offering a comprehensive set of features that enable you to enhance your website’s visibility, outshine competitors, and drive organic growth.

With its robust suite of capabilities, including advanced keyword research, competitor analysis, and backlink tracking, Ahrefs provides the insights and strategies you need to excel in the dynamic digital landscape.

Join the ranks of those who have harnessed the power of Ahrefs to master the art of SEO and propel your online presence to new heights.

  • Competitor analysis
  • Rank tracking
  • Site audits
  • Lite : $99 per month
  • Standard : $199 per month
  • Advanced : $399 per month
  • Enterprise : $999 per month

Learn More About AI SEO Tools

What is AI SEO Tools ?

AI SEO tools are software applications that leverage artificial intelligence and machine learning to optimize and enhance search engine optimization (SEO) efforts.

These tools assist website owners, marketers, and SEO professionals in various tasks such as keyword research, content optimization, backlink analysis, and performance tracking.

By utilizing AI algorithms, they can provide data-driven insights, automate repetitive tasks, and offer strategic recommendations to improve a website’s visibility in search engine results pages, ultimately helping to increase organic traffic and enhance online visibility.

How does an AI SEO Tools work ?

AI SEO tools work by utilizing artificial intelligence and machine learning algorithms to analyze vast amounts of data related to a website’s performance, content, and competition. They can identify trends, keywords, and user behavior to provide actionable insights.

These tools can assist in on-page optimization by suggesting improvements to content, meta tags, and internal linking. They also aid in off-page optimization by assessing backlink profiles and suggesting link-building strategies. Some AI SEO tools offer rank tracking, content generation, and even predictive analytics.

By continuously learning and adapting to evolving search engine algorithms and user behavior, AI SEO tools help website owners make data-informed decisions to improve their search engine rankings and overall online presence.

Key Features of AI SEO Tools

  • Keyword Research: AI SEO tools can identify relevant keywords and long-tail phrases with high search volume and low competition to target in content and optimization efforts.
  • Content Optimization: These tools can analyze existing content and provide suggestions to improve its quality, structure, and keyword relevance for better search engine rankings.
  • Competitor Analysis: AI SEO tools can help users understand their competitors’ strategies, including the keywords they target, backlinks they have, and content they produce.
  • Backlink Analysis: They can evaluate a website’s backlink profile, identify toxic or low-quality backlinks, and suggest strategies for building high-quality, authoritative backlinks.
  • On-Page SEO: These tools can assess on-page factors such as meta tags, headings, and image optimization, offering recommendations to enhance website performance.
  • Content Generation: Some AI SEO tools can generate content, including blog posts, product descriptions, and more, based on specified keywords and topics.

Benefits of using AI SEO Tools

  • Data-Driven Insights: AI SEO tools analyze vast amounts of data, providing valuable insights and recommendations based on real-time trends and user behavior.
  • Time Efficiency: These tools automate various SEO tasks, saving users time on keyword research, content optimization, and performance tracking, allowing them to focus on strategy.
  • Keyword Optimization: AI tools can identify the most relevant and high-performing keywords, helping users create content that resonates with their target audience and improves search engine rankings.
  • Content Quality Improvement: AI SEO tools suggest content improvements, ensuring that website content is well-structured, engaging, and optimized for SEO.
  • Competitor Analysis: Users can gain a competitive edge by understanding their competitors’ strategies and identifying opportunities for improvement.
  • Backlink Management: These tools help in identifying toxic backlinks and building high-quality, authoritative links, which is crucial for SEO success.

Who Uses AI SEO Tools ?

  • Website Owners: Individuals and businesses with websites use AI SEO tools to enhance their online visibility, drive organic traffic, and attract potential customers or users.
  • Digital Marketers: Marketers leverage these tools to create and execute data-driven SEO strategies for their clients or their own projects, aiming to increase brand exposure and generate leads.
  • SEO Professionals: SEO specialists rely on AI tools to streamline their workflow, conduct in-depth analysis, and stay updated on industry trends, ensuring their clients achieve optimal search engine rankings.
  • Content Creators: Writers and content creators use AI SEO tools to optimize their content for search engines, making it more discoverable and engaging for their target audience.
  • E-commerce Businesses: Online retailers employ AI SEO tools to improve product listings, boost search rankings, and drive more organic traffic to their e-commerce websites.
  • Bloggers and Publishers: Bloggers and publishers use these tools to target relevant keywords and optimize their content to reach a broader audience and increase ad revenue.

Trends of AI SEO Tools

  • Natural Language Processing (NLP): NLP is increasingly integrated into AI SEO tools to help understand user intent and provide more relevant content recommendations. This enables content creators to produce highly engaging and contextually appropriate content.
  • Voice Search Optimization: As voice-activated search becomes more prevalent, AI SEO tools are focusing on optimizing websites for voice search queries. This includes understanding conversational language and providing concise answers to user questions.
  • Mobile-First Indexing: With search engines prioritizing mobile-friendly websites, AI SEO tools are emphasizing mobile optimization, including responsive design, accelerated mobile pages (AMP), and mobile-specific SEO strategies.
  • Local SEO: Tools are placing greater emphasis on local SEO, helping businesses optimize their online presence for local searches. This includes managing online listings, monitoring reviews, and improving local visibility.
  • AI-Generated Content: Some AI SEO tools can now generate content, such as product descriptions, blog posts, and more. This can be a time-saver for content creators and marketers but should be used judiciously to ensure quality and originality.
  • Algorithm Changes and Updates: AI SEO tools are designed to adapt to search engine algorithm changes. Staying updated with the latest algorithm updates and adjusting strategies accordingly is a key trend.
Haider Sayed
Haider Sayed

Haider Sayed is a Founder of A great place where people find both software & its reviews, so they can make the right choice for their business.